Small Business Marketing Blog

Explaining the use of blogs in small business Internet marketing and their role in small business marketing plan and marketing strategy. Blog creation, design, promotion, resources and tips for entrepreneurs and small businesses.

Saturday, March 26, 2005

Important blog marketing tips

Here I have listed the tips that are entangled with the articles. I have rewritten them to be much shorter, but you can still get to the original article by clicking the title of each tip. UPDATED 30.03.2005


DOMAIN NAME
Search engines consider domain and sub domain names very highly. You should choose your domain name according to the information that leads people to your website. Don’t just use your company name, but include some related search terms. Joe’s Pizza could add something about the service, product or location to make it Joe’s Pizza Delivery, Joe’s Oven Pizza or Austin Joe’s Pizza.


TITLE AND DESCRIPTION
Search engines and directories use titles and descriptions to organize and present information. These fields should give factual information about your business. Add at least what you do and the name of your company. Be specific and avoid superlatives. It is always good idea to give location. These steps help with search engines but also with people, as they are looking for specific information, not a specific company.

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