Small Business Marketing Blog

Explaining the use of blogs in small business Internet marketing and their role in small business marketing plan and marketing strategy. Blog creation, design, promotion, resources and tips for entrepreneurs and small businesses.

Thursday, March 24, 2005

How to create a blog?

INTRODUCTION
Today we better go through the account creation process at Blogger. I said that it is easy and it is, but preliminary instructions could help some people. So there we go, to the Blogger.


ACCOUNT CREATION
First thing to do is to click that big red arrow right there in the middle of the screen. You will be transferred to a screen that asks you some information for setting up your blog. Every item has good description in the end, and there shouldn’t be any problems, just remember the words that you choose. In case you would like to change your account information, perhaps different name to be displayed, there are no limitations for that. Maybe you feel bit shy and want to start with alias and later on bring more personality to the game – no problem, you can do it just the way you like it.


NAME YOUR BLOG
Simply choose a suitable name for your blog, and then one line lower, choose an associated subdomain name. Once again, you can change these later, if you don’t get it right the first time. I don’t know how about you, but I always have troubles of coming up with good names. I go on and on about it, should it be this or that. I give you an advice that I myself should follow more often – choose the name that comes to your mind first and don’t start analyzing it. It could be wrong but somehow we intuitively know the correct answer if we are put in the spotlight. Remember, if it didn’t go right, you can always change it later. Now we have a name, are you ready to click “continue”? Oh wait, before you click “continue”, I will give you an important tip that you can use in naming your business blog.


IMPORTANT TIP
Search engines consider domain names very highly and if your blog is about sheep farming business it is generally a good idea to include sheep or farming (better to have both) into the domain name. It is the same game with subdomains, although they are not as important as domains, you still should take this point under consideration. Yes, I know that it would sound nicer to just have MacLeod, but MacLeod sheep farm will shoot you higher in the search engines, because engines know that mostly people search general information about sheep farming not about MacLeod sheep farm. Now, please click continue and we move on.


CHOOSE A TEMPLATE
Templates come in remarkably many shapes. Did I ever mention that if you don’t like the one you choose, you could change it later? In the initial list of choices, you have a lot to choose from, but if you later want to have a different template, you have even more choices and you can also check what Internet offers. In Internet, quite a few people are offering free templates to use in Blogger. Did you see anything you like? Great! Just click that small dot on the template you like and move to the bottom of the screen, continue button is waiting. After clicking, your blog is being created and then you have the option to start posting right away.


FAST SERVICE
As you see from the above description, it is not only very easy but also very speedy operation to have your own blog up and running. These are both wonderful benefits from business point of view, you have total control over your Internet operation and there will be no fees from the setting up or running the service. It is free, as long as you put some of your time on it and write few lines every now and then.

Next time we look at the account settings and features more closely. Now, feel free to write that liberating “Hello world” post. Have a great day!

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